Summary:

Challenge - The goal of branding auorganic, an australian organic skincare range, the organic world is a fast and growing industry, branding a new australian product to deliver a new, fresh and comtemporary image that will suite the main stream market at the same time appeal to the natrualist.

Strategy - To strategic behind the brand is the choice of comtemporary and moderm feel at the same time reflecting the organic nature and develop packaging to suit a clean and organic feel without dilution of over populating imagery. This will give a clear and visible edge comparing to other organic and natural cosmetic brand.

Result - A comprehensive rollout across all brand touchpoints — corporate identity, signage, print collateral, interactive exhibitions, PowerPoint presentations, website, product packaging, vehicles, and special promotions — was enthusiastically received and has significantly increased business opportunities.